luckily marclay manages to round the lethem corner on this...
http://www.salon.com/books/feature/2007/03/25/lethem_interview/
what's noteworthy all the same, is that apple does seems to have something of a hit&run (or at best, hit&settle) policy regarding prior art; viz:
- 1984 macintosh ad
http://sev.prnewswire.com/advertising/20070327/CGTU06327032007-1.html
"When the Apple 'Big Brother' television commercial was aired during the 1984 Super Bowl telecast, we immediately objected to this unauthorized commercial use of the novel, and sent a 'cease-and-desist' letter both to Apple and to its ad agency. The commercial never aired on television again."
- "iphone" trademark vs. cisco
http://www.iht.com/articles/2007/02/22/business/cisco.php
- "apple" trademark vs. beatles
http://news.com.com/2100-1027-5378401.html
luckily marclay manages to round the lethem corner on this...
http://www.salon.com/books/feature/2007/03/25/lethem_interview/
what's noteworthy all the same, is that apple does seems to have something of a hit&run (or at best, hit&settle) policy regarding prior art; viz:
- 1984 macintosh ad
http://sev.prnewswire.com/advertising/20070327/CGTU06327032007-1.html
"When the Apple 'Big Brother' television commercial was aired during the 1984 Super Bowl telecast, we immediately objected to this unauthorized commercial use of the novel, and sent a 'cease-and-desist' letter both to Apple and to its ad agency. The commercial never aired on television again."
- "iphone" trademark vs. cisco
http://www.iht.com/articles/2007/02/22/business/cisco.php
- "apple" trademark vs. beatles
http://news.com.com/2100-1027-5378401.html
luckily marclay manages to round the lethem corner on this...
http://www.salon.com/books/feature/2007/03/25/lethem_interview/
what's noteworthy all the same, is that apple does seems to have something of a hit&run (or at best, hit&settle) policy regarding prior art; viz:
- 1984 macintosh ad
http://sev.prnewswire.com/advertising/20070327/CGTU06327032007-1.html
"When the Apple 'Big Brother' television commercial was aired during the 1984 Super Bowl telecast, we immediately objected to this unauthorized commercial use of the novel, and sent a 'cease-and-desist' letter both to Apple and to its ad agency. The commercial never aired on television again."
- "iphone" trademark vs. cisco
http://www.iht.com/articles/2007/02/22/business/cisco.php
- "apple" trademark vs. beatles
http://news.com.com/2100-1027-5378401.html