My Comments
(Pasted from the later thread)
In these ads John Hodgeman does not represent the PC, he represents the PC user. The viewer says "This guy is all right; he likes music and movies and fun photographs, just like I do. He'd be way cooler than that hoodied Mac-guy, if he had the right hardware." The percieved backlash against Justin Long's character is actually the sound of the ad series working.
"...the content is the viewer." - Marshall McLuhan
In these ads John Hodgeman does not represent the PC, he represents the PC user. The viewer says "This guy is all right; he likes music and movies and fun photographs, just like I do. He'd be way cooler than that hoodied Mac-guy, if he had the right hardware." The percieved backlash against Justin Long's character is actually the sound of the ad series working.
"...the content is the viewer." - Marshall McLuhan
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Charles Kaiser on "that New Yorker cover," and the rest of this week's media winners and sinners
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(Pasted from the later thread)
In these ads John Hodgeman does not represent the PC, he represents the PC user. The viewer says "This guy is all right; he likes music and movies and fun photographs, just like I do. He'd be way cooler than that hoodied Mac-guy, if he had the right hardware." The percieved backlash against Justin Long's character is actually the sound of the ad series working.
"...the content is the viewer." - Marshall McLuhan