@raincoaster, yes at one point, that was what worked. If it were still working, Gawker wouldn't have had to result to writing about pop and celebrity like it is now. It's lost a lot of its edge, that can't be denied. Maybe because Denton got the idea that Gawker could "make" somebody, though he might actually succeed with Emily Gould since clearly Julia Allison was an obvious fail.

@jasoncalacanis, Denton doesn't give a shit about you. Stop sucking up.

Once, Denton "got" what made people come to Gawker. Then he started fanning and fawning over what he "thinks" people want to read, perhaps because he thought Gawker was about him? Stuffing his idiotic friends (Julia Allison, etc.) on readers because he decides they "matter" while most people sit scratching their heads. He doesn't talk about the movers or shakers. Maybe because he's not so connected with them.