Corporate overlords at Viacom may have killed Best Week Ever's Internet campaign to save under-watched but critically acclaimed NBC football soap Friday Night Lights, but another effort, Save Friday Night Lights, is faring better.
According to Variety, the site has pulled in nearly $20,000 in donations, the bulk of which is being used to send NBC honchos Ben Silverman and Jeff Zucker mini-footballs that will likely sit unopened in a mailroom before being thrown away. Some money is also being used to buy FNL DVDs for execs at other networks who might be interested in providing an alternate home for the show, though you'd think that anyone contemplating such a move has probably already, you know, seen the show.