Nearly 100 fans of emo band My Chemical Romance gathered at London's Marble Arch on Saturday draped in black and other goth-wear and bearing signs that read, "We're Not a Cult" and "MCR Saves Lives." The protest was in response to a series of articles published in Britain's Daily Mail following the suicide of a 13-year-old My Chemical Romance fan in Scotland named Hannah Bond.
Emo kids took particular offense to a Mail article with the headline "Why no child is safe from the sinister cult of emo" that tied rising numbers of British youth self-harming to the emo movement.