Is your vagina lazy and out of shape? You're in luck: The Times today reports that New York City's first spa "wholly dedicated to strengthening and grooming a woman's genital area" is slated to open this month!
It's called "Phit," which is a made-up, medical-sounding acronym that means "pelvic health integrated techniques." The spa's flagship service is its $150 for a gynecological exam, in which a client contracts her pelvic muscles around a doctor's fingers in order to determine "whether the muscle tone is weak, moderate, or strong," but for additional fees you can also get your cooter hooked up to an electrostimulation machine, train with a private Kegels exercise coach, or even undergo "nonsurgical labial conturing" to "restore labial and vulvar contour to a plump firmness."