The small ski-town of Sun Valley, Idaho, is bursting with media titans today as Herb Allen's (right) annual (and appropriately, if not-so-creatively named) media mogul retreat kicks off. Noted guests include Rupert Murdoch and son Lachlan, Warren Buffet, NBC Universal CEO Jeff Zucker, and Viacom CEO Phillipe Dauman. Silicon Valley royalty will also be making the trip, including Google founders Larry Page and Sergey Brin, Facebook's Marc Zuckerberg, and Yahoo co-founder Jerry Yang.
But not all the movers and shakers of the media and tech universe will be enjoying the fresh mountain air, or brokering multi-million dollar deals over Pale Ales.