It's the dumbest, scammiest marketing baloney of our time, and it is only going to get worse, particularly as we are nowhere near being rid of the combustion engine and we apparently never will be. This morning I saw an "organic dry cleaner" on Third Avenue. "Organic" dry cleaners use a chemical made by Exxon that is also a neurotoxin, only slightly less flammable—it's just another rapidly spreading green lie. Green! In the age of the magazine special green issues—for which the publishers can't even get it together to use recycled paper? Who are you people kidding?
