Adding yet more reality to the airwaves, ABC's new series True Beauty will premiere on Monday, January 5.
Executive produced by the beautiful Tyra Banks and Ashton Kutcher, the show will feature 10 beautiful people living together in a beautiful mansion in Los Angeles, who will be given challenges to determine who is truly...well, the most beautiful.
However, the level of beauty will not only be gauged by physical appearance, but on inner beauty as well, which will be decided by how the contestants morally respond to certain situations.
Ultimately a winner will be declared, who will be given a cash prize and a spot in People magazine's 100 Most Beautiful People issue.