Oops. That should read, "Be the Change."
That's the slogan on the official Barack Obama Inaugural Committee, which uses the guerrilla-like image created by street artist Shepard Fairey and used extensively during the campaign.
The likeness evoked memories of Ernesto "Che" Guevera, the famed Argentine rebel leader.
In addition to a poster, the design will be made available on buttons, lapel pins, t-shirts, caps, and stickers.