RADAR ONLINE:  Media Kit

Overview     Audience    Content    Press   Ad Rates   Ad Specs   Contact

A SMART, FUNNY, AND FEARLESS WEBSITE
The one-stop source for honest, irreverent reporting about pop culture, politics, scandal, and style

• Minute-to-minute online-only updates
• Covers the latest celebrity gossip; plus, politics, style, and media news
• Same iconoclastic tone as the magazine, but not a rehash of magazine content
• Interactive features: Daily Video, the Radar Quiz
• Fame-o-Meter: Radar's real-time buzz index

Updated as often as 12 times a day, RadarOnline.com regularly breaks news and puts a funny spin on the latest antics of celebrities, politicians, socialites, and the media. Celebrating iconoclasts and underdogs and taking down the pretentious and powerful, Radar keeps its young urban readers informed about the inner workings of the culture at large.

Radar's site launched September 5, 2006, and has already garnered major attention in the press. Nowhere else in our media-saturated world can advertisers and marketing partners find the original reporting and fresh attitude that is found on RadarOnline.com.

A ONE-STOP SHOP

WHY RADARONLINE.COM?

RadarOnline.com's editorial voice makes readers feel smarter. By exposing the inner workings of the culture at large, Radar gives them a competitive social or professional advantage. Insider knowledge equals social currency.

At a time when many young adults are increasingly distrustful of the media, Radar is a less bureaucratic, often humorous, more honest alternative to mainstream news.

Radar allows its trendsetting audience to feel informed—this translates to trust and engagement in your brand.

A reader who is strongly engaged in the editorial product will be a consumer who is strongly engaged in your advertising message.

ADDITIONAL REASONS TO BUY

• Visitors to RadarOnline.com are 86 times more likely to buy something online than visitors to other sites
• RadarOnline.com ranks in the top 20 BPI for all Entertainment News sites for persons 21+ with a HHI of $75K+
• Amongst our competitive set, Radaronline ranks as one of the highest sites in Average Minutes per page. A longer stay on a page translates to a higher degree of an ad being noticed.

Source: Comscore, May 2008

Overview     Audience    Content    Press   Ad Rates   Ad Specs   Contact

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