RADAR ONLINE:  Media Kit

Overview     Audience    Content    Press   Ad Rates   Ad Specs   Contact

Radar Online's ads are served by Real Media 24/7's OAS, with ad trafficking by New York–based Ad Operations Interactive.

Radar Online offers these ad formats and opportunities:

• Linking URL required for each creative
• Click behavior must open new window (or tab)
• Cursor behavior changes not allowed
• Targeting:
  • Country, area code, ISP, domain, hour of day, browser, O.S
• Third-party serving:
  • Must supply backup .gif
  • Third-party traffic figures must be shared with Radar throughout campaign
  • Can support Javascript or i-frame-based ads
  • Ads will be terminated if tech problems arise
• CPA not accepted
• Expansion beyond standard unit must be approved in advance
• Cancellation/changes three business days minimum in advance of live date
• Late creative may cause change in start date

• Lead time: 3 business days
• Size: 35K maximum
• Javascript must be submitted for approval
• Flash Requirements:
  • Maximum Loops: 3
  • Supply both .swf and .jpg of creative
  • Embed getURL (clickTAG) in .swf
  • Audio must be user-initiated (on click)
  • Animation Length: 15 seconds maximum
  • Frame Rate: 24 per second (maximum); 12 per second preferred

• Creative must be .jpg -- no flash, javascript or rich media
• Destination link must be delivered with creative
• Text-only messages are also available, up to 250 characters (including spaces)

• Lead time: 5 business days
• Required label: "Advertisement"; font = 16 point
• Audio user-initiated (on click)
• Maximum number of streams: Unlimited
• Maximum video/Flash time:
  • 15 seconds—not user-initiated
  • 30 seconds—user-initiated
• Hidden embedded Flash and dropdowns not allowed
• Entire ad is not "hot"
• Pointroll download:
  • Backup .gif size: 35K maximum
  • Pointroll banner placeholder: 20K maximum
  • Initial load file size: 35K maximum
  • Load after user rollover: Up to three of 50K each
  • Maximum number of panels: 3 per ad
• Eyeblaster polite download:
  • Backup .gif size: 35K maximum
  • Initial download: 35K maximum
  • Additional download: 100K max for entire ad
• Expand restrictions:
  • Designated call-to-action for rollover expansion
  • Expanding panels are user-initiated (rollover)
  • May not cover Radar logo
  • Mouse-off retraction required
• Expand direction:
  • Leaderboard: Down only
  • Skyscraper: Left and down only
  • Square/Rectangle: Up, down, right only
• Expand size:
  • Leaderboard: 728x400 maximum
  • Skyscraper: 400x600 maximum
  • Square/Rectangle: 400x280 maximum

• Location Restriction:
  • Not on home page; all other pages okay
  • May not cover Radar logo
• Lead time: 8 business days
• Maximum size: 40K
• Maximum area: 400x400
• Frequency cap: One per session (negotiable for advertiser needs)
• Maximum time: 15 seconds
• Looping not allowed
• Background: Transparent not allowed; must be opaque
• Control:
  • "Close X" easily visible, top of ad
  • Must appear with first complete frame
• Required label: "Advertisement"; font = 16 point (top of ad)
• Audio: User-initiated (on click)
• Landing spot must be within a standard ad unit
• Delivery restriction: May be limited because of Macromedia conflicts
• Hidden embedded Flash and dropdowns not allowed

• Restriction: Never allowed on site entry
• Lead time: 8 business days
• Maximum size: 35K
• Maximum run time: 10 seconds
• Frequency cap: One per session (negotiable for advertiser needs)
• Required label:
  • "Advertisement" or "Brought to you by..."
  • Font is 16 point; "above the fold"
• Control:
  • "Skip advertisement"; 16-point font
  • "Above the fold" (top of ad)
• Background: Transparent not allowed; must be opaque

Overview     Audience    Content    Press   Ad Rates   Ad Specs   Contact

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