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Gay for Pay

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TAKE A LASHING
"We did not do it as a gay ad," swears Arnie DiGeorge, creative director of R&R Partners, the agency behind this RuPaul–flavored advert. "You can interpret the ad so many ways, and that makes the experience even crazier. The gayish ad did indeed have crossover appeal. After first appearing in consumer magazines like People and Sports Illustrated in 2005 and 2006, it made its way to LGBT publications like the Advocate and Out in 2007.

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