Everybody Hates SethHas the Family Guy backlash begun?
THREE CHARACTERS IN SEARCH OF A (FUNNY) AUTHOR Stewie, Seth MacFarlane, Brian (Photo: Getty Images) "I think they pushed it too far," Simpsons creator Matt Groening said. "If our characters are going to be killed, we'll do it ourselves." Perhaps Groening spoke too soon. Even though the suits at Fox decided not to air the spiteful scene, their recent $100 million dollar deal with Family Guy creator Seth MacFarlane may give Groening some indication of where future loyalties lie. Fox is not only bankrolling three of MacFarlane's shows—Family Guy, American Dad!, and Meet the Clevelands—but Google and Burger King have partnered with MacFarlane to create a money making chimera. This three-headed beast, known as "Seth's Comedy Cavalcade" consists solely of two-minute clips distributed online via Google AdSense. So instead of beer ads splashed across Maxim's masthead, an edgy and irreverent Cavalcade cartoon will roll. There's no doubt that MacFarlane's empire is growing. And yet, amid this success, there comes something new: a distinct outpouring of derision for the former darling of college bros everywhere. There's a growing rancor against MacFarlane, and Family Guy in particular. It oozes from the Olympian authorities of high brow taste at the New Yorker, and even comes from modest Hollywood rags and everywhere in between. Of course, internet commenters have proved to be particularly merciless: "If you think this is funny you are the cancer that is killing American comedy." "When you make a deal with the devil, "I have a friend who constantly drops Family Guy references into the conversation, then stares at everybody with mock horror when they don't get it. I've tried watching it, but it just seems easier to find a new friend." Just a few years after thousands of American tastemakers demanded Family Guy be resuscitated from cancellation, many of those same arbiters of culture have deemed MacFarlane's humor puerile and brainless.
EVERYONE'S A CRITIC Trey Parker and Matt Stone (Photo: Courtesy of www.southparkstudios.com) But it wasn't ever thus. Indeed, there was a time where I, and a whole legion of zealous college students, would have found such scornful commentary about MacFarlane to be sacrilege. After all, his cheeky formula of golden-age gags, pop culture riffs and slyly subversive material was once a blast of fresh air in the putrid sitcom swamp of the late '90s. But today, things have changed. And even as a former fan of Family Guy, I must admit that there is a staggering inversion between the quality of MacFarlane's work and his cash bonanza. Family Guy's incessant cut-away gags have grown increasingly forced and tired. Bits such as Prom Night Dumpster Baby highlight MacFarlane's greatest weakness—his propensity to confuse the scandalizing with the satirical. In short, the show sucks. And, while it has been long foretold, the Seth MacFarlane backlash is now fully underway.
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