Everybody Hates Seth

Has the Family Guy backlash begun?

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THREE CHARACTERS IN SEARCH OF A (FUNNY) AUTHOR Stewie, Seth MacFarlane, Brian (Photo: Getty Images)
Pity the poor executives at Fox. Imagine their unbearable dilemma when one of their highest rated cash cows—that would be Family Guy—snuffed out America's beloved Simpsons. That's what happened in a recent episode, when Quagmire, Family Guy's motormouthed sleazeball, got caught in a sexual tryst with Marge and then proceeded to shoot the whole Simpson family off camera.

"I think they pushed it too far," Simpsons creator Matt Groening said. "If our characters are going to be killed, we'll do it ourselves." Perhaps Groening spoke too soon. Even though the suits at Fox decided not to air the spiteful scene, their recent $100 million dollar deal with Family Guy creator Seth MacFarlane may give Groening some indication of where future loyalties lie.

Fox is not only bankrolling three of MacFarlane's shows—Family Guy, American Dad!, and Meet the Clevelands—but Google and Burger King have partnered with MacFarlane to create a money making chimera. This three-headed beast, known as "Seth's Comedy Cavalcade" consists solely of two-minute clips distributed online via Google AdSense. So instead of beer ads splashed across Maxim's masthead, an edgy and irreverent Cavalcade cartoon will roll.

There's no doubt that MacFarlane's empire is growing. And yet, amid this success, there comes something new: a distinct outpouring of derision for the former darling of college bros everywhere. There's a growing rancor against MacFarlane, and Family Guy in particular. It oozes from the Olympian authorities of high brow taste at the New Yorker, and even comes from modest Hollywood rags and everywhere in between. Of course, internet commenters have proved to be particularly merciless:

"If you think this is funny you are the cancer that is killing American comedy."

"When you make a deal with the devil,
make sure its as good as the one MacFarlane has."

"I have a friend who constantly drops Family Guy references into the conversation, then stares at everybody with mock horror when they don't get it. I've tried watching it, but it just seems easier to find a new friend."

Just a few years after thousands of American tastemakers demanded Family Guy be resuscitated from cancellation, many of those same arbiters of culture have deemed MacFarlane's humor puerile and brainless.

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EVERYONE'S A CRITIC Trey Parker and Matt Stone (Photo: Courtesy of www.southparkstudios.com)
Maybe Family Guy's erstwhile fans are just aping the sneers of other cartoon scene titans. South Park's Trey Parker and Matt Stone have been taking swings at MacFarlane's work for years. "When people say to me, 'God, you guys have one of the best shows on television. You and Family Guy.' That fucking hurts so bad," lamented Stone back in 2005. "It's such a kick in the balls" agreed co-creator Trey Parker. They would argue that Family Guy hasn't gotten any worse; it's always been dreadful.

But it wasn't ever thus. Indeed, there was a time where I, and a whole legion of zealous college students, would have found such scornful commentary about MacFarlane to be sacrilege. After all, his cheeky formula of golden-age gags, pop culture riffs and slyly subversive material was once a blast of fresh air in the putrid sitcom swamp of the late '90s.

But today, things have changed. And even as a former fan of Family Guy, I must admit that there is a staggering inversion between the quality of MacFarlane's work and his cash bonanza.

Family Guy's incessant cut-away gags have grown increasingly forced and tired. Bits such as Prom Night Dumpster Baby highlight MacFarlane's greatest weakness—his propensity to confuse the scandalizing with the satirical. In short, the show sucks. And, while it has been long foretold, the Seth MacFarlane backlash is now fully underway.


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