(continued)

TAKE A GULP WHENEVER:

Bob Costas, sotto voce, informs us that an athlete has "prepared his whole life for just this one moment."

An announcer utters any of the following phrases:
1) "Everyone in the stadium was a winner today." (Or its inverse: "There are no losers here.")
2) "This is what the Olympics are all about."
3) "[Random obscure athlete who competes in an event you only pay attention to once every four years and who will never be heard from again] will remember this day for the rest of his life."
4) [Athletes from rival countries—India and Pakistan, for example, or Iraq and the United States—shake hands after a match.] "This is truly what the Olympic Games are all about."

An announcer acknowledges that saying something like "the whole world is watching" is a cliché, but proceeds to say it anyway.

An announcer somberly intones that a participant is competing despite:
1) The recent diagnosis of a family member/loved one with a life-threatening disease.
2) The recent death of a family member/loved one by way of a life-threatening disease.
3) Having been diagnosed with a physically debilitating or crippling disease as a child. (Bonus drink if the announcer compares the participant's plight to that of the South African "Blade Runner")
4) Having been maimed in a tractor accident or other freak occurrence as a child.
5) Having grown up with no access to food, clean water, training equipment, or sneakers.
6) Having grown up in the midst of genocide/geopolitical strife/major war.

An announcer enthusiastically describes a triple jump participant as having made a "great leap forward." (Alternately, he describes a 100 meter sprinter at the blocks as a "crouching tiger.")

The final heat of a competition featuring an American and a Chinese Olympian is billed as "a showdown between East and West." (Alternate: "Yin meets yang ... right after this commercial break!")