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When presented with the rumors about Barker's exit and other specific claims, CBS director of media relations Cindy Marshall offered the following via e-mail: "These comments represent misguided speculation from misinformed sources in an article

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LOVELY PARTING GIFTS At left, Playmate Dian Parkinson, who left the show in 1993. At right, Parkinson, Hallstrom, Pennington, and Barker, in happier times

When presented with the rumors about Barker's exit and other specific claims, CBS director of media relations Cindy Marshall offered the following via e-mail: "These comments represent misguided speculation from misinformed sources in an article shamefully timed to Mr. Barker's final episode. Any suggestion that CBS forced Mr. Barker to retire for any reason is flat-out inaccurate."

While Barker did not respond to repeated requests for comment, his publicist, Henri Bollinger, has characterized previous allegations as publicity stunts. "Barker has been dragged into every one of these situations, not because he was responsible for the direct actions, but because he's a big name," he told CourtTV in 2004. "When lawyers just sue the production company, they get no attention."

Indeed, Curling's attorney Nick Alden has received his fair share of attention over the years, as he bears the somewhat dubious distinction of having represented almost every female complainant who's gone up against The Price is Right.

But Alden claims the women came to him because he knows the territory. And, though Barker's camp dismisses him as an opportunist, his history with Price might just offer him a unique vantage point on Barker's pattern of behavior. According to Alden, not only did Barker know what was going on backstage, his own indiscretions fostered the sexually charged and hostile corporate culture.

Barker's on-set trysts with blonde Barker Beauty Dian Parkinson, which she alleged were demanded by Barker in exchange for job security (and—Hallstrom and Alden claim—granting the model permission to pose for Playboy), are a well-documented part of that culture. Though staff members were forbidden from talking publicly about the affair, details of the heated courtship are now emerging.

"She storms out, slams the door, and screams: 'I've sucked his dick too many times to start kissing his ass now!' I thought, Who writes for this girl?"

"One day, Dian and Bob had a huge fight in his dressing room," recalls former production assistant Mark Wayne, (who is also brother of ex-producer Phillip Rossi.) The then 69-year-old Barker was angry over Dian's second Playboy striptease. "She storms out, slams the door, and screams: 'I've sucked his dick too many times to start kissing his ass now!' I thought, Who writes for this girl?" Parkinson left Barker with one shapely figure: an $8 million sexual harassment lawsuit. Though she dropped her suit in April of 1995, claiming that she couldn't compete with Barker's more substantial financial resources, the host's trouble had just begun.

Parkinson's allegations set off a firestorm. In 1995, Hallstrom also sued Bob Barker, claiming that after she refused to defend the host against Parkinson's allegations, he'd used her 14-pound weight gain as an excuse to fire her. Though Barker sued Hallstrom for libel and slander in 1995, the court declared the model the "prevailing party" when Barker dropped his suit in 2000. Hallstrom was awarded a settlement in excess of $3 million for her 1996 countersuit against the host and his show.

But the model wasn't entirely satisfied. "I wanted America to know I was the one telling the truth," she says. "But Barker refused to go to trial, and they kept throwing so much money at me that I finally settled."

The pattern of retribution for offering (or not offering) unflattering testimony repeated itself, or so claimed spokesmodels Janice Pennington and Kathleen Bradley, who were fired in 2000, shortly after being subpoenaed to testify in Hallstrom's case. Both women threatened to sue Barker for wrongful termination and both received an undisclosed out-of-court settlement. Production assistant Linda Riegert and longtime Barker assistant Sherrell Paris were also fired in 2000 after testifying in Hallstrom's deposition. Editorial assistant Sharon Friem did not testify in Hallstrom's case, but she alleges she was let go along with the women who did testify because Friem turned down the emcee's alleged sexual advances.

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THE PRICE IS RIFE with allegations of discrimination

Kathleen Bradley recalls being afraid of Barker's retribution. She claims that when she disagreed with Barker's recollections of Hallstrom's dismissal, the host became infuriated and accused her of lying. After that, she says, "I thought, Oh, shit. I was the next one out of there. Bob said [to staffers], 'Kathleen is doing drugs and alcohol on the set ... I know I smelled alcohol.' It was a witch-hunt."

Barker has denied wrongdoing in every single case and claimed that he wanted to see each suit to trial but that "various companies" behind the show opted to settle. "These were frivolous lawsuits based on distortions, exaggerations, or outright falsehoods," he said. In 2000 he told the L.A. Times that his models' problems "have nothing to do with the show or with me. It's all in the minds of the women."

Women, it seems, have always been at the heart of Barker's successes and struggles. But none of his original Barker's Beauties—who helped craft his smooth operator image—appeared in either of his farewell specials. In fact, the few women to share the host's spotlight in his recent CBS tribute were present in memory only—his deceased mother, Tilly Valandra, and the woman Barker credits for all of his successes, late wife Dorothy Jo Barker, whom Price alums describe as "the one true love of Barker's life."

Barbara Hunter, Price's only female producer from 1978 to 1984 and one of Bob's close friends during her 12 years on the show, recalls, "He never lived on his own. From his mom, he married [high school sweetheart] Dorothy Jo," who, she adds, "took care of him." (At age 6, Barker's father, an electrical power foreman, died after falling from a utility pole.) Barker confided in Hunter, she says, because he "just trusted women. That's the kind of figure he was closest to."

Dorothy Jo Barker not only guided her husband's career, she anchored his ego. After more than 30 years of marriage, she had a keen insight into the man, once saying, "I love Bob Barker, and Bob Barker loves Bob Barker." By the dawn of disco, this was truer than ever, and staffers lightheartedly joked about Bob's big head.

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