Showcase Showdown

Did CBS oust Bob Barker because of one too many lawsuits?

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BEAUTIES AND THE BEAST Bob Barker, seen here with a fresh crop of "Barker's Beauties," has weathered multiple lawsuits over the last 13 years as the host and executive producer of The Price is Right. The latest coincides rather curiously with his unexpected retirement

Iconic emcee Bob Barker was once known to his coworkers as just plain Bob. Genial, joking, dyed-hair Bob, who despite his quick-witted sarcasm and as-seen-on-TV superego, lived to give overweight housewives a grab at his "$100 pocket." Over the last few weeks, the 83-year-old host has bid farewell to The Price is Right and received a hero's send-off, marked by laudatory newspaper articles and not one but two prime-time specials

But as the final episode airs June 15 and the last jiggly undergrad comes on down, so does something else. A new Price is Right lawsuit is being prepared—the ninth over the past 13 years—which claims that as the show's executive producer, "just Bob" was actually an egomaniacal manager, presiding over a set that was a working gal's nightmare.

"The day that Debbie quit and CBS realized they were about to be pulled into an ugly racism lawsuit, I heard that Mr. Barker was immediately told he'd be taking early retirement," says ex-Barker Beauty Holly HallstromThe latest complaint comes from CBS prize administrator Debbie Curling, who resigned from the network in October after refusing to sign a CBS business conduct agreement with a nondisclosure clause. (The agreement, Curling's lawyer claims, was presented to her after she began complaining to CBS.) Barker, who had signed a five year extension to his own contract in early 2006, announced his surprise retirement within hours of Curling's resignation—a coincidence that has at least one former employee speculating that CBS, faced with the prospect of another Price is Right legal battle, may have forced Barker off the air.

"Because the ratings were good, FremantleMedia [the show's production company] has been willing to spend a fortune, paying women huge sums to drop their suits against Barker," says longtime Price model Holly Hallstrom, who received a multimillion dollar settlement in her countersuit against Barker and the show in 2005. But unlike previous claims, which for the most part were levied against Price's various production companies, individual producers, or Bob himself, this time CBS stands squarely in the crosshairs. "As soon as CBS was dragged into a Barker legal scandal, Barker's time on the show was over," says Hallstrom. "The day that Debbie quit and CBS realized they were about to be pulled into an ugly racism lawsuit, I heard that Mr. Barker was immediately told he'd be taking early retirement. I find the irony of that so rich, because those are the exact words Barker used when he fired me [in 1995.]"

Though CBS dismisses Hallstrom's account as "flat-out inaccurate," Barker's recent behavior does seem to suggest that he may not have been entirely ready to go. The host told the Associated Press that he would be willing to stay "for a few more months" as the search for an emcee continues—an odd offer for a man whose sudden departure created the opening in the first place. If he had a choice, that is, why wouldn't he have waited for CBS to find a replacement? And why did he claim, after the taping of his final show, that he didn't "want to walk out on CBS or the company if they're [still seeking a new host], because they've been too good to me?"

It's unlikely the network will take Barker up on his offer to return, no matter how well his farewell specials have scored with fans. The problem isn't just the bad press another lawsuit might bring: Over the course of Barker's two-decade tenure as executive producer, lawsuits from female employees—most accusing the host of harassing and vindictive behavior—have cost the show millions of dollars in settlements and legal fees.

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FINAL PRICE After 35 years hosting Price, Barker told Entertainment Tonight he'd had an "epiphany" and "just suddenly thought, Now's the time to retire."

Among other claims, the suit currently being prepared charges that the show, under Barker's supervision as executive producer, limited the number of black contestants chosen per episode, and that off-camera and with Bob's knowledge, the Price set was a place where offensive and discriminatory remarks, including those against blacks, gays, and other minorities, were tolerated. At the center of Curling's allegations is producer Phillip Wayne Rossi. According to one employee, who was let go from Price, Rossi did "all of Barker's dirty work, including firings." Curling alleges that Rossi sexually harassed her over the span of two decades. In one incident, according to Curling's lawyer, Nick Alden, Rossi whispered to Curling, who is multiracial, "How would you like to be made love to by a white man?"

Bob Barker was "absolutely involved" and complicit in Rossi's on-set behavior, according to Alden. In exchange for Rossi's fealty, the attorney suggests that Barker ensured Rossi's job security and overlooked his inappropriate treatment of Curling and other women.

"Nothing happens on that set that Barker doesn't know about," says Alden.

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