(Continued...)

Jim Jones vs. Tru Life

Life, who tells anyone who will listen that his debut album is being produced by Jay-Z and Snoop Dogg, initiates hostilities when he calls Jones's labelmate Cam'ron "a bitch" and refers to Jim as "Jenny Jones" in an interview in Complex magazine.

Jones, whose club anthem "We Fly High" peaked at number five on the Billboard Hot 100, fires back with a challenge to a $50,000 stakes no-holds-barred fistfight.

The bout never materializes; instead, things get digital when Jones hacks into his rival's MySpace page and posts an image of Life's head Photoshopped onto the Speedo-clad body of Borat. While he's at it, he also rewrites the About section: "I'm just a tad upset with my situation over at Roc-A-Fella, Jay-Z spends all his money on Beyoncé ... I'm driving around the Lower East Side in my '96 Windstar Caravan with my broke friends not doing much."

In a hastily assembled video response, Tru Life dubs Jones a "MySpace thug," a "ho-ass nigga," and, in a somewhat opaque reference to the 1992 film The Bodyguard, declares, "I'm Kevin Costner / He's something like Whitney Houston." Despite the fact that Life says he "didn't want to fucking videotape this shit on no camera or nothing like that because I'm not into that kind of shit," the clip is posted on YouTube.