Hot Heir

Anderson who? How an also-ran anchor became the caustic king of cable news

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KILL BILL Keith Olbermann takes down O'Reilly weekly, now he's after his ratings
Call it the influence of snarky blog culture or his admiration of opinionated broadcast pioneers such as Paul Harvey, Edward R. Murrow, and Lowell Thomas, but Keith Olbermann believes a story is best told with some perspective—especially when he's personally involved. Take the 47-year-old's coverage of the news about a deranged Ann Coulter-loving Michelle Malkin-ite who mailed white powder-filled hate letters to presumptive House Speaker Nancy Pelosi, Democratic New York Sen. Chuck Schumer, David Letterman, Viacom chief Sumner Redstone, The Daily Show's Jon Stewart—and Olbermann. He blasted the New York Post for making light of his cooperation with the FBI's investigation of the letters and told his side of the experience. Then there's his ongoing war with Bill O'Reilly—red meat for a growing army of Fox foes and pure YouTube gold. No one's an easier target than Bill-O (Olbermann's favorite nickname for him) for a newsman with a lefty sense of humor and right-wing sense of outrage.

"I like to say that we are to some degree like the 'Daily Show,' but for half an hour we're not allowed to screw with the news at all. The bar is a little higher over here. Well, the jokes don't have to be as good, but at least 50 percent of the show has to have actually happened"His formula is working. Countdown with Keith Olbermann
—weeknights at 8 p.m. EST, opposite O'Reilly—is the most watched show on MSNBC. Ratings are up 24 percent from last year among the key 25- to 54-year-old demographic (Olbermann's 744,000 total nightly viewership for November is still well behind O'Reilly's 2.1 million). Radar spoke to Olbermann on the eve of his contract negotiations with MSNBC (his current agreement is up in March) and just before he penned the evening's "special comment" on Bush and the lessons of Vietnam. We asked him about his methods, his surging popularity, and his ongoing struggles with demagoguery.

RADAR: Dan Abrams said recently that your program "could become a model for the newscast of the future." Are you a role model?
KEITH OLBERMANN: I don't know what Dan has to do with it frankly. We've never had a conversation about the direction of the show.


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