Nearly Naked Mother & Daughter Lingerie Ad Campaign Under Fire
Posted on Nov 17, 2011 @ 09:30AM
By Leah Ornstein,
Radar Style & Beauty Editor
Is it normal for mothers and daughters to lounge around together nearly naked in their lingerie?
A new advertising campaign for a sexy and expensive intimates line, which features a mother and daughter modeling skimpy lingerie, has sparked controversy for its sexual and “incestuous” overtones – and RadarOnline.com has the photos and details.
PHOTOS: Controversial Mother & Daughter Lingerie Ad Campaign
The Lake & Stars, which was started by Nikki Dekker and Maayan Zilberman in 2007, recently launched their Fall/Winter 2011 campaign. In the images, a 19-year-old and her gray-haired mother are shown laying around in their bras, panties, bustiers and garter belts. In some of the photos, background accents include cactus plants and logs.
“These ads are highly suggestive. They are clearly designed to titillate consumers; mostly men,” psychologist Dr. Nancy Irwin told FOX411’s Pop Tarts column. “The incestuous and lesbian suggestions, with the phallic images of cactus and logs, are juvenile at best.
“I'm disgusted, yet hardly surprised by this. Advertisers (particularly of undergarments) continuously push the envelope on good taste to simply get attention and drive sales."
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Irwin isn’t the only one shocked by the ads.
“Maybe this is my Connecticut upbringing coming out here,” wrote Jaime Peck on The Gloss, “but does anyone else find these images just a tiny bit creepy?”
One of the owners of the lingerie and swimwear line, Maayan Zilberman, was shocked that her mother-daughter modeling duo, who she claims are friends of hers, has sparked any controversy.
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“We're surprised that people are reacting with such violently negative connotations such as incest, given that we were only making light of a healthy and beautiful relationship between two women...something we think people in our culture are often uncomfortable with,” she said in a statement.
How do you feel about the mother-daughter lingerie ad campaign? Sound off below!
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The Daily Juice
May 25, 2012 @ 13:30
Apr 19, 2012 @ 03:00
he definitely missed his mark. The mother and daughter look they are dying of dengai fever...or drssed up for halloween...I know I don;t want underwear that makes you THAT unhappy.
Posted Fri, 11/18/2011 - 3:25am
All I see are two models in lingerie and the pose is very stiff. Whether or not they're mother and daughter doesn't
matter to me. I'm very close to my mom and always have been. The awkward positions are what's strange.
Posted Thu, 11/17/2011 - 7:08pm
well I think it's VERY common for moms and daughters to be in their underwear together.. VERY common to see each other naked too. The one where the daught looks likes she's going to kiss mom is weird. They r anything but sexy. guys think its sexy?
Posted Thu, 11/17/2011 - 5:10pm
First off, why did they cast the fugliest mom/daughter around? They look like corpses. Use Andie MacDowell and her beautiful tall daughters if you want to sell lingerie. Not these cemetery rejects.
Posted Thu, 11/17/2011 - 3:46pm
Is every thing to be evaluated by the perverted mind of some sick person with a doctorate? Just because she spends her life in the sewer of humanity is no reason to slash it on the rest of us..
Posted Thu, 11/17/2011 - 3:29pm
mother..daughter...women...what have advertisers or anyone else for that matter done to these roles besides made them smutty and dull?
Posted Thu, 11/17/2011 - 2:22pm
lol...the HOhans and Kuntrashians are so pizzed they weren't chosen for the ad. it's just so them.
Posted Thu, 11/17/2011 - 1:57pm
In response to your opening question - this pose isn't even "normal" fully clothed between a mother and daughter!!
Beyond creepy!!!!
Posted Thu, 11/17/2011 - 1:50pm
The Mother looks creepy, like she is dying in her daughters arms. The others just have that ick factor.
Posted Thu, 11/17/2011 - 1:43pm
it is really creepy.....totally tacky
Posted Thu, 11/17/2011 - 1:31pm