Virgin Mobile Presents the Circus Starring Britney Spears -- it's a jaw-number of a title and an eye-filler of a set.

"This circus is unlike anything you've ever seen," designer Jamie King says. "It's sexy, fun, explosive, and full of surprises."

Hey, so was Gina Lollobrigida in the movie Trapeze, and that was a circus.

"While avoiding such traditional circus elements as live animals, we've created something innovative and exciting using contortionists, dancers, lighting, fire and other special effects," he went on, apparently forgetting there already is a Cirque de Soleil.

But, hey, it's still a swell set. The tour begins on March 3 in New Orleans.

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