Super Bowl viewers will be treated to a 3-minute, 3-D sneak preview of Dreamworks' new feature Monsters vs. Aliens on February 1.

Good things happen in 3's.

This is the first time a 3-D telecast has been made to an audience of this super-size.

Jeffrey Katzenberg, DreamWorks Animation chief exec, preps us for "perhaps the biggest media-advertising event in history" which "involves $10's of millions."

Don't worry if you didn't geek out and get your 3-D glasses (which will be free at Pepsi/SoBe Life Water displays in various stores), this technology will allow those without glasses to see an almost ordinary image on TV.

Monsters vs. Aliens features the voices of Reese Witherspoon, Seth Rogen and Kiefer Sutherland and hits theaters March 27.

Wonder if the promotion is going to be bigger than the movie?

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