Though the 3 hour special won its time slot on Sunday night, the star-studded Golden Globes telecast on NBC drew the lowest ratings in 13 years.

This continues the downward trend of movie and TV awards shows.

Organizers of these events see the problem as threefold. First, consumers get a huge fix of celebrities on a daily basis on sites like Radaronline.com. Second, there is a relatively small fan base for many of the critically acclaimed films and TV shows that get nominated, like Slumdog Millionaire and Mad Men. And finally, there are too many options for viewers these days and staged reality shows are more exciting than genuine nailbiters like awards shows.

Watch for a new low when the Oscars air on February 22.

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