Web Hecklers Get Faces


Posted on Dec 30, 2008 @ 09:59AM  

Michael Eisner isn't the only one shifting his attention from TV to the web.

CBS Interactive is preparing a new web series to go with its coverage of NCAA men's basketball.

Heckle-U will debut in February about a bartender (Tom Arnold) and his slacker nephew (Owen Benjamin of Punk'd) who heckle what's happening during games. The 10-episode series will be distributed across the CBS Audience Network with product placement from Procter & Gamble.

Heckle-U will be cross-promoted on TV during March Madness.

CBS Interactive other ventures include Stephen King's N, an animated adaptation of a King short story.



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