Despite the poor performance of Zack and Miri Make a Porno, Seth Rogen will be developing a Showtime cable network series about three aimless guys dealing with life and love while working in a porn shop.

He'll be teaming up with partner Evan Goldberg (writer of Superbad and Pineapple Express), and their assistant, Matthew Bass, who will be writing and co-executive producing the untitled series.

Despite the fact that the series seems to be cliched, especially for Rogen, his star power still makes the project a potential feather in Showtime's cap, since the network has had a number of failed shows in recent years.

• Oh No! More Narnia!
• Pink Steps Up