It's called "Phit," which is a made-up, medical-sounding acronym that means "pelvic health integrated techniques." The spa's flagship service is its $150 for a gynecological exam, in which a client contracts her pelvic muscles around a doctor's fingers in order to determine "whether the muscle tone is weak, moderate, or strong," but for additional fees you can also get your cooter hooked up to an electrostimulation machine, train with a private Kegels exercise coach, or even undergo "nonsurgical labial conturing" to "restore labial and vulvar contour to a plump firmness."
Some doctors are calling bullshit on whether these services actually work, but the founder, Dr. Lauri Romanzi, is very confident that Kegels and the like are a requisite for having healthy, properly functioning ladybits! "If you can vote and you have a vagina, you should do these," she claims of vagina-tightening exercises. "It's the dental floss of feminine fitness." You hear that, girls? Go on and floss your vaginas today!