"Given where we are in the election cycle, and how the youth vote has increasingly engaged and played a crucial role in past presidential elections, we're-evaluated the MTV policy and decided that campaign-approved ads would be a good fit for our audience, and would compliment our 'Choose or Lose' campaign efforts," says the network's Jeannie Kedas. "It's a good thing when candidates want to reach out to young people and the best way to do that is through MTV."

Experts expect that the move will be a net plus for Barack Obama, who, while not exactly down with Nickelback or whatever horrible emo crap the kids are listening today, has the youth-friendly advantage of not being 100 years old. But will advertisements on the channel that occasionally plays music in between Hills episodes translate into actual votes? If the success of Axe Body Spray is any indication, we think yes.