Last week, Internet strategist Noah Brier set up a simple site that allowed users to post one-word or one-phrase reactions when presented with a corporate brand logo. The result, brandtags.net, has already garnered 210,000 responses, and in doing so has effectively accomplished for free the type of market research big corporations routinely spend millions of dollars doing themselves. (Whole Foods is "Whole Paycheck"; Newsweek is "boring." Pretty accurate!) He's now gone and done the same thing with celebrities.

Poor Sarah Jessica Parker. As if being named the "Unsexiest Woman Alive" by Maxim wasn't bad enough, now she has to deal with a bunch of Internet dorks calling her "horseface." And Madonna? Take a guess.

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