Decadent coastal magazine editors aren't the only ones astounded by the reaction to Topless Miley Cyrus: "Marketing executives who regularly deal in celebrity, as well as crisis-PR experts who specialize in protecting it, were taken aback at the heights the Cyrus scandal reached in the press and blogosphere. Some even posited it was, in fact, her billion-dollar value to Disney that caused both the company and Ms. Cyrus to overreact to the photo— which, contrary to a report in The New York Times and elsewhere, did not show Ms. Cyrus bare-breasted." [But oh that it had. —Ed.]

The most astounding fact revealed in this Ad Age piece on how celebrity trackers are evaluating the damage done to the Cyrus Brand? "97.1% of teens 13 to 17 can recognize her name or face." No word yet on the percentage who can recognize her supple shoulders, tantalizing back, and duchess satin stole-bedecked breasts, yearning to burst free and show the world their full magnificent—sorry, drifted off there for a minute.

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