Here's one way to draw publicity to your soon-to-be launched watch company: name the thing after the most powerful woman in fashion. At least that's the thinking behind the new "Wintour" brand of timepieces, which are allegedly inspired by none other than famed Vogue editor Anna Wintour.

We say "allegedly" because no one has actually seen any of the watches (the company has refused to issue a preview), nor is it clear exactly how the watch is supposed to pay homage to Anna (a company spokesperson only says rather cryptically, "You will understand when you see it"). Which probably means we'll all take one look at the thing when it debuts tomorrow at the JCK jewelry trade show, mutter to ourselves, "That's it?," and never speak of it again! Until then, here are five possibilities for how Anna may have inspired the watch.

1. The watch audibly threatens to beat you upside the face with a rolled-up copy of Teen Vogue if you show up more than 30 seconds late to a scheduled meeting.

2. The rotating bezel automatically orientates itself towards the nearest Starbucks for easy access to low-fat soy Venti lattes.

3. A weight sensor built into the back of the timepiece triggers an alarm if you ever tip the scale at more than 105 lbs.

4. The reflective face doubles as a magnifying mirror that highlights your facial imperfections for more effective make-up application.

5. The watch constantly reminds you that it's better, skinner, and prettier than you.