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< BACK TO Fresh Intelligence Juicy Couture Vs. Juicy Campus Smackdown
PANTIES IN A WAD Juicy Couture In addition to sullying the reputations of slutty freshman and trashing frat boys, Lime Blue, the parent company of Juicycampus, also sold promotional T-shirts and hoodies labeled "Juicycampus," via their website, for $21.19 and $34.19, respectively. Juicycampus's founder, Matt Ivester, said he thinks the suit is absurd: "We are a gossip website and they are a clothing brand, so we're really surprised that they're filing this lawsuit and we feel like it's just malicious." To make matters worse, Ivester's tacky T-shirts brought in less than $100 in sales—probably from his mom, who doesn't think he's "malicious" at all. He's since pulled them from the site. In related fashion news, Juicy Couture is also suing apples, pears, and anything else that might confuse their tanorexic clients about what, in fact, the "Juicy" brand signifies.
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