• Double launch: Never one to stay out of the spotlight, Hills girl Heidi Montag is launching her own clothing line, just like ex-friend Lauren Conrad did last fall. The name of her fashion line in waiting? Heidi Wood. The joke is so obvious, it seems cheap to make it.

• Never-ending story: Obama fanboy and libertarian blogger Andrew Sullivan calls the Clintons "zombies" in "a horror film that never ends."

• Pissing it away: An AP investigation finds all kinds of exciting pharmaceuticals (mood stabilizers! sex hormones! anti-convulsants!) in the drinking water of more than 41 million Americans.

WAIT, THERE'S MORE: Tyra's pigsty; Tucker out at MSNBC?; and Hollywood baby watch

• Hot messes: Tyra's flunkies/America's Next Top Models and crew inflicted hundreds of thousand dollars worth of damage on the $6 million TriBeCa apartment they used while filming the show.

• Final bow?: MSNBC may be canceling bow-tied annoyance Tucker Carlson's show.

• Baby drivel: In the event that you care what celebs are admitting they're knocked up this week: Lisa Marie Presley and Kimora Lee Simmons (by Djimon Hounsou).

• Not-so-hot ticket: The Clinton "zombies" continue to push for a dual Hillary-Barack ticket, but Obama's not having it.