This year's crop of Super Bowl commercials were duller, dumber, and less engaging than most. (The baffling spots from Salesgenie were also racist.) Still, amidst the slop, some are less bad than the others. Below, the ten best ads according to TiVo, based on "aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game."

1. E-Trade: "Baby" (spitting up)
2. Pepsi Co: "Justin Timberlake"
3. Doritos: "Mouse Trap" (user-generated)
4. Coca-Cola: "James Carville and Bill Frist"
5. Ice Breakers: "Carmen Electra"
6. Bridgestone: "Headlights"
7. Bud Light: "Cavemen"
8. Vitamin Water: "Horse Race"
9. Cars.com Plan B: "Witch Doctor"
10. Life Water: "Thriller"

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