In her struggling bid to remain relevant in the beehived shadow of certain other, more talented British soul divas, Joss Stone has picked up another advertising campaign. She'll appear as the Cadbury "Flake Girl" in a new series of ads for the chocolatiers.

Cadbury's long upheld the racy, phallis-devouring tradition over its 40 year tradition of Flake Girls. (See our favorite, from 1969, here.) But Stone's, set to begin airing in the UK next month, will be decidedly tamer. "It's OK to be sexual," Stone says, "but I just don't want to do that." Cool. Then can we get an update when Winehouse scores a candy-selling gig?

Stone's Cadbury commercial features her in a BBC recording studio working on album, singing a Cadbury jingle while she takes a break for a choco snack. The ads are a new, more prudish direction for company—eating chocolate can be good, clean fun! In other words, completely nauseating.

This isn't the first time Joss has gone a-shillin'. In 2005, she replaced Sarah Jessica Parker as The Gap girl in a series of print and TV ads for the khaki clothier. She didn't bring the heat to that campaign either: Producers used a big butt double for rear shots in her commercial to make the mini-buns in her white jeans look a bit tastier. So maybe a chocolate sponsor's not such a bad idea after all, Joss.