Scott Galloway, the Firebrand Partners founder currently trying to leverage his 4.9 percent stake in the New York Times into a seat on the company's board of directors, isn't all business. We hear that Galloway, who also teaches classes at NYU's Stern School of Business, is a member of Carbon NYC, a $4,800-a-year, invite-only "virtual club" for Big Swinging Dicks founded in 2004. Carbon's 250-odd members enjoy such perks as sponsored cocktail parties, Texas Hold 'Em tournaments, and jaunts to the Hamptons to watch polo; they even get a discounted $99 helicopter shuttle service between Wall Street and Kennedy Airport. (Does anyone use car service these days?)

We also hear that Galloway—who made his fortune in the '90s by founding and flipping gift-site Red Envelope—flew a Carbon flag outside his Watermill, Long Island, estate. According to a guest, an upstairs wall featured a shrine to his glory days as a UCLA frat boy (he graduated in '87). Among the more notable captions on the series of framed photos of Galloway partying with his ZBT bros: "The Muffkateers," "The Snatch-Bucklers," "The Vagilantes," and "The Trim Reapers."