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Is the Axe Effect Real?

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INEFFECTUAL Neel, test subject (click image to watch the video!)
Axe Body Spray's advertising campaign has long pandered to the most craven desires of horny frat boys and other like-minded potential date-rapists: spray the stuff on your person and you will get laid. According to the company's website, the "Axe Effect" is even scientific! "When you wear your favorite scent of Axe on any of your male hot zones (aka your body), your new and improved male musk is released into the atmosphere, quickly reaching nearby females." But just how true does "Spray More, Get More" ring? We went to an Axe Party in Manhattan armed with a video camera and a canister of Axe Vice to find out.


Is the Axe effect real? from RADAR on Vimeo.

By Neel Shah   12/10/07 1:47 PM
File Under: Axe Body Spray, The Axe Effect
Comments (4) | Print | E-mail | Recommend It (4) | Share It

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"It feels like you're raping me with your eyes."

To be fair, that probably had less to do with the Axe and more to do with Neel Shah doing Neel Shah.

Posted by: moneycashhos on December 10, 2007 4:12 PM

Who the hell is this Indian Mr. Rogers guy? You should have started out this video with some "beautiful day in the neighborhood."

Posted by: Nick Denton on December 10, 2007 6:01 PM

The ironic thing is that Axe actually outsells Old Spice, Stetson, and Drakaar Noir combined. Meaning there's no end to the bottomless pit of stupidity that is the male age group, 18-24

Posted by: twitter on December 10, 2007 6:21 PM

Hello corporate synergy?

Posted by: MacysMackin on December 10, 2007 7:18 PM

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