For one of the like-it-or-not icons of our time, it's curious that Paris Hilton's clothing line, which launched last spring, is so light on the branding. The Paris emblem, a backward swirly question mark with devil horns and a halo, appears on her labels but is conspicuously absent from blazer lapels or the backs of her bedazzled track jackets and daisy dukes.

With her clothing, fragrance, and home video endeavors doing just fine, the entrepreneurial heiress's branding machine invites you to stagger a mile in her shoes this spring with the launch of the Paris Hilton signature footwear line. Paris told Footwear News that she "designed" the shoes "for women who love style and love to change it, depending on the occasion." Women and cross-dressing men who prefer to take their flip-flops from the office to the gym to a night on the town will apparently have to look elsewhere.

Depending on who we asked at the preview last week, Paris was either restrained in her design contributions, asking for only one hue change from a purplish pink to a more pinkish pink, or systematically vigilant, sending detailed notes on each of the more than two dozen items. In either case, Paris and the Antebi Footwear Group have produced a product sure to appeal to her target demographic: strippers and sorority sisters.

The line's unabashed good-time-girl aesthetic is actually a canny strategic move, not condescending to pull any punches. Clearly the Paris we've come to love necessarily embraces the garish, the glamourexic, and knows better than to shun a little twinge of trash. At under $100 a pop and featuring an abundance of patent leather and ankle straps, the signature line is priced to sell and aims to please.

The "Glitzy Cheetah" and "Diva" bookend Ms. Hilton's line. "Cheetah," a shiny peep-toe animal-print pump, personifies bad-girl Paris, while the pink, sling-back stiletto "Diva" is about as demure as she gets. "Raquel," the ill-conceived, high-top Trojan sandal with a zipper up the back, will likely be the first among retailer sacrifices, and the collection of chunky wedges like "Icon" and "Superstar" either speak to 1990s nostalgia or anticipate an unfortunate trend for 2008.

There are a few pairs innocuous enough to pick up on the way to a party or after a subway-grate heel disaster. "Crush" is a basic patent pump available in an impractical array of colors, likewise "Glitzy" and "Glitzy Patent" whose only discernible difference is their namesake glitz. "Vogue," too, could be very wearable. But the giant square "jewel" reminiscent of a Lego made Radar ask whether it was just a prototype. "No," said an Antebi rep, "it was chosen by Paris."