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< BACK TO Fresh Intelligence Marie Claire's So Jane
Jane's print finale, its August issue, boasted among other things Eva Mendes in the buff on its cover. Inside you'll find a down-to-earth fashion feature called "Freaky Friday," in which two mag staffers (Kelley "The Glam One" Culp and Annemarie "Tomboy" Conte) switch wardrobes and styles for a week, then keep diaries of their experiences. Highlight? Annemarie's confession that she feels like Mr. T in one of those absurd overblown multi-strand hipster necklaces. Finally, someone admitted that trend's got to go. But we got a really odd sense of déjà vu when we flicked through Marie Claire's September book. There on p. 87—wait, you'll never guess—two Maire Claire staffers exchange clothes for a week and record "diaries of a traumatic week." Reached via a Hearst spokesperson, Marie Claire EIC Joanna Coles said, "I'm a total magpie. I stole the idea from a spring issue of British Vogue. It would never dawn on me to look at Jane magazine for ideas." The upshot of all of this for Marie Claire: No other magazine had the guts to tackle anal bleaching (p. 136) this month. [Jane-Claire comparison after the jump!] ![]() SWITCHEROO Jane ![]() SWITCHEROO TOO Marie-Claire Advertisement |
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