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Spot Reviews: Harvey Keitel for Gatorade



If Hollywood types are going to bank on their silver screen credentials by starring in TV commercials, their ads should be judged accordingly. Radar's Spot Reviews enlists the help of actual film critics to review these enterprising actors' ads.

Welcome back to Spot Reviews! This time around, Academy Award-nominated Martin Scorsese fave Harvey Keitel teams up with baseball whiz Derek Jeter to move some units of Gatorade in an ad called "Stealin'." The spot begins with a backlit shot of Keitel strolling slowly but deliberately onto the baseball field during a night game. Jeter hit a single, and Harvey shows up behind him, wearing a perfectly cut black suit with a debonair burgundy tie. The camera cuts between Jeter and Keitel and a shifty looking second baseman. "Go 'head. Take it." Keitel says in his perfectly modulated wise-guy voice. Jeter looks towards the next base. "Here's the thing," Keitel continues, his hand gingerly stroking his tie. "That schmendrick, he keeps looking over here. And that one, he's got a gun. But you gotta do what you gotta do." Jeter makes a run for it and takes second base. "Ah, stealin'. It's a beautiful ting." Keitel comments, walking away from the action.

On the critical roster this week we have Rene Rodriguez of the Miami Herald, Jack Mathews of the New York Daily News, Joe Williams of the St. Louis Post-Dispatch, and Peter Keough of the Boston Phoenix to weigh in on Harvey's baseball performance.

Rene Rodriguez: "This commercial proves conclusively that Richard Linklater made a mistake by not casting Keitel in his recent remake of The Bad News Bears. If the acting parts ever dry up, Keitel has a future in professional sports: even Pat Riley would be intimidated by him."

Jack Mathews: "For a commercial peddling cool, they couldn't have done better than Keitel. Yeah, he's parodying all the bad boys he's played, but that's what they paid him for. The way he holds his right hand just inside his jacket, as if rubbing the butt of a .38, is a particularly nice touch."

Joe Williams: "Urging Derek Jeter to steal second base, Harvey Keitel is as suave as Winston Wolf, the fixer from Pulp Fiction; but he's also reprising his role as Satan in Little Nicky. As a moral exemplar, this dapper devil is more persuasive than the naked numbskull in Bad Lieutenant, and as a shill for Gatorade, the well-preserved Keitel is undoubtedly preferable to Harvey Weinstein."

Peter Keough: "Maybe it's just the baseball or Jeter's resemblance to Zoe Lund, but this takes me back to Bad Lieutenant in which Keitel, in between smoking crack and beating off in front of high school girls, goes $120,000 in the hole with the mob betting against the hometown Mets in the World Series. Harvey Keitel: still a beautiful thing."

The Final Verdict: For once, the critics are unanimous: Harvey Keitel might have sold his soul to shill for a high fructose corn syrup-laden sports beverage, but at least the distinguished character actor sold out with class. Extra points for correct usage of the word "schmendrick."

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