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Judging Paula Abdul

ABDUL_PR_ER.jpg
P.R. IAH Paula Abdul
Congratulations, Paula Abdul! First we exposed her penchant for tossing assistants like bad shellfish. Then she wins our Gutter Report this week for having massive tabloid mentions. Now not even the bravest of celebrity publicists wants to take her on. (She has dumped three PR reps in the last three weeks and 11 in a slightly larger stretch of time.)

That's where 5WPR's scrappy Ronn Torossian comes in. Not only has he not repped Abdul, he tells Radar that he has "zero interest in working with her. If a publicist has to spend hours on the phone with a B-list client, you can't be making any money."

But is his just an economic decision? Radar got in touch with one of Paula's former managers and publicists, who told us that Paula's a "pathological liar who is one of the hardest people to work with I have ever dealt with in my life. Sure, she will pay people exorbitant fees if you work with her, but there is a reason why she'll make you crack. Working for her means you have to be willing to lie and go outside of your integrity every day."

Whether these comments and the following advice are the product of a personal vendetta or an honest desire to help, we cannot be sure. One thing is clear:

Paula Abdul, you're in the PR/ER!

Stop Switching Reps and Assistants
Torossian: "Traditionally, celebs take a while to warm up to people because the whole world wants something from them. So ultimately, the celeb-pub relationship is a pretty strong one that lasts. Sure, there's good and bad, but if someone is switching every few months, it's a sign that the client is unstable. It's a pretty small PR world. That stuff gets around."

Reality TV Might Not Serve Her Well
"She's been in the spotlight so many times, for the prescriptions drugs and the sex with Idol contestants, etc. And now she is going to be on national TV mistreating her assistants? To some degree she's made a comeback, but she needs to find a rep who will take that in a positive direction."

Realize That She Might Have Worn Out Her Welcome
"To say that taking on Paula Abdul is a red flag is to say someone who is 600 lbs. at the age of 70 is ripe for a heart attack. I'm not feeling the Paula Abdul brand, and she isn't someone we would take on. Maybe she should be grateful to have a rep at all."

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