Spot Reviews: Film Critics Tackle TV Ads

Bookmark and Share

Posted on Oct 27, 2008 @ 04:07PM  



If Hollywood types are going to bank on their silver screen credentials by shooting TV commercials, shouldn't their ads be judged accordingly? In the second installment of Spot Reviews, we sic rabid movie critics on the omnipresent Gap commercial for boyfriend trousers (above) starring Claire Danes and Patrick Wilson and directed by the team behind Oscar darling Little Miss Sunshine, Jonathan Dayton and Valerie Faris. Set to the classic Irving Berlin show tune "Anything You Can Do," Danes and Wilson have a modern dance-off in their undies and fight over khakis.

We asked Jeff Wells of Hollywood Elsewhere, Roger Moore of the Orlando Sentinel, and Colin Covert of the Minneapolis Star Tribune to rate the Dayton and Faris effort. (The husband and wife duo directed ads for Ikea, Target, and Apple as well as episodes of the cult classic HBO series Mr. Show before falling into the Gap.) The reviews after the jump ...



Sign in to post a comment here.