If Hollywood types are going to bank on their silver screen credentials by shooting TV commercials, their ads should be judged accordingly. Radar's Spot Reviews enlists the help of actual film critics to review these enterprising directors' ads.

This week's award-winning spot for Sony Bravia high-def LCD televisions was directed by Jonathan Glazer, the Brit behind the Oscar-nominated gangster romp Sexy Beast. Riffing on the slogan "Colour like no other," this UK-only commercial shows gallons of brightly hued paint exploding in time to the ballistic overture from Rossini's Thieving Magpie. Filmed at an abandoned housing project in Glasgow, the spot involved over 70,000 liters (18,000 gallons) of non-toxic, water-based paint.

We picked up a set of crafty buggers: Nathan Rabin of the Onion's A.V. Club, Peter Hartlaub of the San Francisco Chronicle and Colin Covert of the Minneapolis Star Tribune to slag Glazer's explosive commercial outing after the jump ...

Nathan Rabin: "Jonathan Glazer is one of the commercial world's few legitimate geniuses. The commercials on his Director's Label disc were so consistently spectacular it almost seemed a shame they had to include so many videos and short films. This here commercial is pure visual poetry, a symphonic, rhythmic feast, despite the always-horrifying presence of clowns."

Peter Hartlaub: "This is what your office park will look like if the weekend warrior paintball freaks ever procure weapons of mass destruction. Seriously, the Sexy Beast director made a pretty cool ad, but what's with the clown from Stephen King's It making a cameo at the 34-second mark? Was I supposed to watch this on an HD television with 1080p and take peyote?"

Colin Covert: "Jonathan Glaser's Sony Bravia spot is a complex discourse on the connections between violence, aesthetics, and the media in the form of an LCD television advert. A quintessentially dull beige English housing project is hosed by volcanic, gushing, geysering—dare we say ejaculatory?—cannonades of paint. The reference to Apocalypse Now couldn't be clearer. But the classical music that underscores the action is Rossini's Thieving Magpie, the theme music for A Clockwork Orange's exuberant ultra violence. Quick shots of the graffitied interiors reinforce the connection to Malcolm McDowell's flatblock, while a Shining-style flood of blood red cascades down a stairwell. 'Viddy well, little brother, viddy well.'"

The Final Verdict: Ejaculating paint! Demented clowns! British spellings! What's not to love about this exuberant, well-paced, gem of a spot? Bloody 'ell, five out of five stars.