Poor David Hasselhoff. Things were looking up! His autobiography, Making Waves, hits bookstores this summer, he is starring in The Producers in Vegas, and he has shown America that they do, indeed, got talent. Unfortunately, he also asked his 16-year old daughter to film him should he ever sink into an alcoholic, cheeseburger-devouring stupor. And he did. And she did. Then, his ex-wife released the vid, in what Hasselhoff told E! was a "malicious" act and the reason he now needs an "exorcism" in his divorce.

To try and salvage what's left of the house of Hoff, we turned to our crisis PR experts—Matthew Traub of Dan Klores Communications and Shawn Sachs of Ken Sunshine Consultants, both of whom have dealt with some pretty heavy celeb damage control. Their first word of advice: Don't, under any circumstances, talk to E! Whoops! David Hasselhoff, you're in the PR/ER!

The public loves to forgive an alkie. Go with that
Sachs: "If he says he has a sickness and that he needs help, people will understand and welcome him back with open arms. Look at Charlie Sheen. He has apologized, and that should be more than enough."
Traub: "He needs to discuss his issues, but he cannot have it both ways. He can't say, I have a problem, but now it's a closed case. It's a little dubious. Like he heard a rattle in the car and played mechanic himself and fixed it."

Try to take the high road
Sachs: "Attacking his wife just makes him look stupid. Once you've thrown the bomb, she has to respond. Maybe she has more tapes, who knows? She took advantage of his sickness to embarrass him, and he gave up a great chance by striking back."
Traub: "When you have behaved badly, blaming others is not the most ... productive response. He should really try to stay away from the word exorcism."

Steer clear of the issue—and Sin City
Sachs: "How's he gonna stay in Vegas and do a show? Sounds like a recipe for more trouble to me. He should leave."
Traub: "His redemption is that he isn't taken seriously; when you are the court jester, its easier to overcome acting like a fool. If Henry Kissinger was caught in the middle of a drunken stupor, he'd probably have a harder time. But there's no need for Hasselhoff to fixate on this issue; he should just let it go."

No TV for you!
Sachs: "If he talks about it anymore, it looks like someone chasing the cameras, trying to tell me how 'they are fine.' Look, some publicists think getting press makes them better publicists, like 10 Hasselhoff appearances makes me 10 times better. But that's not how it works. Keep him away from those things!"