It was only a matter of time before morning television got The Devil Wears Prada treatment. Gloss, a novel coming out this week by longtime producer Jennifer Oko, isn't as transparently reality-based as some recent romans a clef, but there's still plenty of fun to be had guessing which over-primped, over-paid character was "inspired" by a real-life TV star.

Annabelle Kapner, the book's protagonist, works for New Day USA, a fictional soft-news morning show that leads in the ratings but is losing ground to No. 2 Sunrise—much like Good Morning America has been nipping at the heels of Today. New Day's anchors, Ken Klark and Faith Heide, are "so jealous of each other they wouldn't even speak to one another unless the camera was rolling."

Sound like anyone you can think of? Maybe it would help if you knew that Heide, dissatisfied with merely being the highest paid journalist on TV, "had apparently decided she needed to be taken more seriously." Then there's their executive producer, Tom Tatcher—whose name sounds suspiciously like that of former Today EP Tom Touchet.

Oko, who has worked for GMA and Inside Edition and is currently a producer for CBS's Early Show, denies she set out to satirize any particular individuals. "I went to great lengths to try not to make anyone anyone," she says. "But when you try to make one person seem less like a certain anchor, you end up making her seem more like another anchor." Especially if that other anchor happens to be someone perky.