IT'S BEEN REAL Baldwin

Alec Baldwin: Six mentions (plus immeasurable domination in various media). Who knew a little voice mail could cause so much damage? The embattled 30 Rock star's irate message to his daughter, Ireland, has inspired a week's worth of hot goss. First, Alec taped an interview for The View for some damage control. Then he fired his agents at CAA, allegedly in part because of an Internet parody of the infamous voice mail involving Dora the Explorer that the agency failed to seek and destroy. And ex-wife Kim Basinger came out of agoraphobic hiding to deny that she leaked the message. Look on the bright side, Al, at least Cindy Adams is standing up in your defense and you rule the gutter this week!

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