The new trend among Hollywood hitters looking to bag quick bucks is shooting big-budget TV commercials. But if they're going to bank on their silver screen credentials, shouldn't their ads be judged accordingly? To review a new crop of spots directed by Oscar nominees and box office giants, Radar coralled their counterparts: movie critics.

In the first installment of Spot Reviews, we ask Jeff Wells of Hollywood Elsewhere, Roger Moore of the Orlando Sentinel, and Colin Covert of the Minneapolis Star Tribune to weigh in on Ford commercials by David Mamet, the man behind State and Main, Ronin, and Wag the Dog. The pair of ads show two men in darkened cars, speaking in swift, wry tones about the Ford Edge's charms when compared to luxury autos like Lexus and BMW.

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