This week, no one needs an image overhaul more than Attorney General Alberto Gonzales, who has been in hot water for his possible involvement with the scheduled firings of several U.S. attorneys.

Though Karl Rove has been accused of shepherding the plan, he's already rapped his troubles away. Gonzales, in turn, has been left to bear the brunt of the bad press. And his story keeps changing. So, being good citizens, Radar got in touch with Washington, D.C., public-relations expert Michael Feldman of Clinton go-to PR firm Glover Park Group to give Alberto some pointers. Gonzo, you're in the PR/ER!

His first suggestion: Tell the truth ... the whole thing. "There's a rule in Washington," he says: "When the heat is on and a public figure is going through a crucible, you need to get as much info out as quickly as possible about the underlying issue. We cannot be learning about new facts every week; you never want to be in a position where you draw the line and then keep pushing it further back."

Feldman suggests that Gonzales make sure that all of the facts are out on the table before his testimony, even if they cast him in a negative light. "He has to take as much responsibility as he can," Feldman says. "During his first major press conference, he painted a picture of a guy out of the loop and left the scandal on the shoulders of his staff. No one will support someone who can't do the heavy lifting to take responsibility for his actions."

"His one base of support is the president," Feldman says. "And even he is not ruling out the possibility of making a change. I'd say that Gonzales has a lot of work to do between now and the testimony. He needs to try to reclaim the conversation in moments of impact, getting all the facts out so that the public can assemble them and absorb them. If he is ever going to reclaim his cred, he has to be fully forthcoming and more consistent. And on that stand, he is going to have to give the most convincing performance of his life."