"You don't go to Sundance for the snow," uber-agent Ari Gold once opined on an episode of Entourage. "You go for the heat." Meaning the free designer swag, shameless networking, and Bacchanalian nightlife (snow is plentiful both on and off the slopes).

Whatever the reason, studio execs looking for the next Little Miss Sunshine, out-of-work actors looking for representation, and junior publicists looking for the next vodka luge have all descended upon Park City, Utah, for a week of movie-going, dealmaking and ... Gary Coleman sightings.

Radar takes a look at the first few days of hot industry action.

[Click on the photo or the link below to view the full gallery!]

NEXT PHOTO >>

• FNC's Daily Show Rip-off Falls Flat
• Beyoncé's Movie Scores Big with Academy

Sign in to post a comment here.