Joseph Minton Amann and Tom Breuer, editors of the website Sweet Jesus, I Hate Bill O'Reilly, may have found a way to move more copies of their anti-Fox News polemic: selling them as kindling to angry Christians.

Steve Cavallaro, a pastor at the Cornerstone Community Church in Winter Haven, Florida, recently delivered the following sermon:

This week I came across something and it is called Sweet Jesus, I Hate Bill O'Reilly ... What possesses someone to spend 300 pages attacking another human being? I can't conceive of that ... As we encounter a book like Sweet Jesus, I Hate Bill O'Reilly we find that first, that is blasphemous. To invoke the name of Jesus with hate is blasphemous. And it also breaks the fifth commandment because this person is committing murder in his heart. 300-plus pages of murder. So, a book like Sweet Jesus, I Hate Bill O'Reilly should be condemned and its authors may be condemned.

Which sounded to the editors of SJIHBO like ca-ching! Reached shortly before he could be condemned to the fiery pits of hell, Amman said, "We couldn't be happier."

"We've got a pastor in Florida saying that our book is '300 plus pages of murder.' We're pissed our publicist never came up with that line. Hell, we're considering slapping it on the cover of the next edition."