Project Runway boogie-man Michael Kors may be many things, but he's no snob. A true people's designer, he has announced a search for models in all of his store's mall outlets around the country. Any girl—fat, skinny, toothless, or lame—can apply, as long as she's over the age of 18. The winner gets a trip for two to New York (coach-class), a once-in-a-lifetime opportunity to be a Michael Kors in-house model for a week, a tour of the Lucky magazine offices, and afterward a recap of the whole experience in the selfsame shopping rag. Plus, a dizzying $500 Michael Kors shopping spree.

Rather than silently poo-pooing the poor soul who is subjected to a Lucky spread, let's check out what $500 fetches at michaelkors.com

• One Michael's Argyle Cashmere Frame Bag, the one featured in the ads with matching socks. The bag price: $450 (Don't even look at the socks; they're $200.)

• Michael's Famous Leg Shine, $32

Total: $482

With the leftover $18, the winner can treat herself to a box of Krispy Kremes, making sure to save some for Michael as a thank you. But with her newly found sky-high earning potential, the winner of this contest won't really need the $500 voucher.